Now THIS is how to sell your brand v.Worship Worthy
The fashion observers and tastemakers over at Worship Worthy have announced the launch of a new collection for Fall 2008. The collection is a fairly small run, with a limited number of pieces ranging from leggings to tees to a simple dress, superimposing WW’s infamous religious references on top of a sinful and sexy palette.
Yes, it’s another brand again and no, they don’t seem to have a lot of pieces – but the photography and the dichotomies of theme are what have me sold.
More pictures after the jump.
Cocaine chic meets Guantanamo Bay.
The ropes, the gags, the hoods – the BDSM backdrop is a fitting theme for the new line. Worship Worthy’s line takes pride in the fact that, like bondage and domination, it is universally accepted as taboo but maintains a cult following. The photos evoke images of both sex and danger, two usually mutually exclusive concepts that are notorious for the rush of endorphins that they supply.
Barely noticeable bondage ties are indicative of the undercurrent of taboo that runs beneath the line’s overt sex appeal.
Gothic script and prints that give the illusion of masking and electric tape round out the line. Standing a little out of place is a tee that pays homage to Vivienne Westwood, but giving due respect to heroes and influences is rarely an unforgivable crime.
Viva Westwood indeed.
It’s a beautifully done lookbook, and it manages to somewhat transcend the clothing itself. It’s undeniably sexy, more than a little frightening, and tastefully offensive. The folks at WW have been covering “street-level culture” brands for some time, and also moonlight as branding and marketing consultants. My only gripe is that, at least for now, WW is strictly for the ladies. Here’s to hoping that they can do men’s soon. In any case, put your money on these ladies – this stuff has the potential to be huge.
These have “prison sentence” written all over them. But WW wants you to ask yourself – would that really stop you?
We’ve officially launched our debut Fall 2008 collection! This season our collection consists mainly of graphic tees, but Holiday brings our first cut and sew pieces that we guarantee you’ll love! Below is our official press release, make sure to let all your friends know!
Worship Worthy, the highly popular, street-level culture forecasting web portal, is launching “WW†”, a collection of street-inspired pieces geared towards their loyal audience of women with an appreciation of independent and avant-garde fashion. Available for the Fall 2008 retail season, the collection represents a natural return to founder Jennifer Wannarachue’s own design voice after years of focusing on forecasting and consulting. Creating this new offshoot of the Worship Worthy brand truly helps its audience grasp that the brand is not simply about editorial but the unique marriage of design and market awareness.
Consisting of t-shirts, sweatshirts, leggings and an outrageous, electrical tape-emblazoned dress, the premier, small run collection (entitled “Good and Evil”) employs empowered and bold graphics with a twist of sweet femininity to visually unite religious elements, an homage to Vivienne Westwood, sex positive lyrics, and the design roots of punk. Wannarachue specifically designed the dark, sexy collection with the intent to accentuate the tension between opposites: “…good and evil, sweet and salty, saint and sinner. It’s bold rebelliousness mixed with hints of traditional femininity”. Discharge and water-based print applications are utilized with the intent of preserving a soft and sexy feel to the collections graphics. The collection’s sophisticated-yet-playful color palette consists of black and white print combinations to resonate a feel of punk’s core roots, jewel tones paired with pastels, and a pop of neon yellow.
For its debut collection, WW† commissioned Amsterdam’s “calligrafitti” artist, Niels “Shoe” Meulman to create the gothic painted logo. “His calligraphy lettering is exactly what Worship Worthy is all about”, Wannarachue explains, “beautiful and organic but also dark, gothic and a little evil.”
For more information visit: www.wwtnyc.com.