McRacism: I’m Lovin’ It.
Not really.
I’m not the crazy activist type who gets all riled up when I see an offensive ad. In fact, I welcome some insensitivity if the laugh is big enough. But I had to do a double-take with this one. McDonald’s actually WENT THERE with its 365 Black Campaign. The premise of it is to celebrate Black pride and culture and dedicate 365 days to it, rather than just your standard Black History Month. It is more blatant than KFC’s 360 Pride campaign, which is basically the same premise but 100 times more subtle.
In theory, this campaign is a good thing and could potentially help further a community that has been historically disenfranchised. In practice, its genuineness just falls apart for a number of reasons. The main one is McDonald’s being a huge corporation not historically known for adamantly fighting for civil rights. More accurately, one would suspect McDonald’s is actually attempting to capitalize on the Black community’s historical disenfranchisement to slang some burgers. The problem is that the campaign is all show and no tact. It’s like Jesse Jackson and Al Sharpton denouncing the N Word for some T.V. spots.
And seriously, look at what they did to Keith Sweat. I used to admire dude, but he has sold his soul.
Found this picture online spoofing the campaign…
And if that’s not all, McDonald’s has an “I Am Asian” campaign to sell some chicken wraps, featuring a popular Asian sayings challenge like, “Let’s Do Karaoke!” and “Check Out My New Cellphone.” Seriously?
Hold tight before they reveal their “Viva Mexico” campaign.
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[...] And of course, they recounted the moment when I got all hot and bothered over this. [...]
A History of African American Targeted Advertising | The Steel Closet added these pithy words on Aug 25 09 at 3:31 pmI’m really enjoying these type of posts lately (aka the ones pointing out race/sex/etc.-oriented ads haha). Good job!Krizia
added these pithy words on
May 04 09 at
8:00 pm
This one was just in me I guess. It was MyInspirASIAN. HAHA!casanovaruffin
added these pithy words on
May 05 09 at
7:57 am
Yeah those crazy McDee’s folks, who signs off on that stuff anyway?casanovaruffin
added these pithy words on
May 05 09 at
1:08 pm
i saw the jack in the box menopause commercial this morning and it reminded me of the steel closet. http://www.youtube.com/watch?v=nUYhcYw1kswiciall this fast food rebranding is getting out of hand! who are these sassy new marketing teams, and why
added these pithy words on
May 05 09 at
10:13 pm
That commercial is epic. The crazy lady FTW.casanovaruffin
added these pithy words on
May 06 09 at
10:57 am
I love me some serious bigotry. Esp from a company that makes food that makes me yak.Maeko
added these pithy words on
May 08 09 at
9:17 am
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