5 Reasons Why Felicia Day Rules The Internet
WORDS BY OWEN JAVELLANA
As an actress/writer/producer/geek icon, Felicia Day is quickly accumulating more slashes than a sorority girl in a horror film. In an epic one-two punch to end all one-two punches, she starred in last year’s acclaimed web series, Dr. Horrible’s Sing-Along Blog while simultaneously writing, producing, and starring in a second internet hit, The Guild. But the success just keeps on growing, like rolling snowballs in cartoons, or the long, pixelly snakes on Nokia phones circa 2002. With a huge following on Twitter and an ever-expanding presence on the web, it’s worth dissecting to see just why Felicia Day is made of epic internet win.
1. She loves WoW.
The common misconception of “World of Warcraft fans” calls to mind the image of socially challenged recluses clicking away in their mom’s basement (or that one South Park episode… which, to be fair, was hilarious). What not many people grasp is that the fandom of this online game is a diverse, worldwide network of millions, and a market demographic just ripe for the picking. Few have capitalized on this like Felicia Day. Her web series, The Guild, is written by a gamer for gamers. And while you don’t have to be a level 80 death knight to enjoy the show, fellow Warcrafters are drawn to the abundance of Azerothean inside jokes, ensuring a built-in web audience of millions.
2. She’s a Whedonverse Alum.
Boy howdy is this girl in good company. With a starring role in Joss Whedon’s Dr. Horrible and guest roles in his TV series Buffy and Dollhouse, Felicia Day has linked herself to a television icon with a cult following so big it can’t rightfully be called “cult” anymore. And any actor who graces the screen of Whedon’s body of work (lovingly dubbed the “Whedonverse” by faithful “Whedonites”) instantly captures the eye of a very vocal, very web-savvy network of fans. Established fansites like whedonesque.com and whedonopolis.com (I’m not kidding) are eager and ready to track, report, and publicize Day’s every move.
3. She Tweets.
And when she tweets, people listen. Over 1,170,000 people. That’s like the population of two Wyoming’s tuning in to hear what @feliciaday is working on, what stars she’s rubbing elbows with, what video games she’s playing, and occasionally, pictures of what she’s having for lunch (a staple of Twitter). I say with no exaggeration: She can post a link in her tweets and make the site crash from the surge of traffic. I say with some exaggeration: She can post a link in her tweets, then go outside and listen to the sound of a million people clicking (or at least that’s what I would do if I had that kind of power).
4. She’s Everywhere.
In a savvy display of savvy, Day has made all the right deals to spread her web series to countless outlets all over the interwebs, like so much butter on crusty worldwide toast. Sponsorship from Sprint has brought her web series back to YouTube for free, and backing from Microsoft means The Guild will be distributed via Xbox Live, so that gamers can enjoy it without ever signing off their green machines. And did I mention her Guild-themed music video, “Do You Wanna Date My Avatar,” is #1 on iTunes? Cuz it is.
5. She’s a Nerd.
I’m not talking about Olivia Munn “commercial nerdy,” where you dress like Chun-Li and give the nerd audience what they want. I mean full-on fangirl, 20-sided dice, reaching-the-WoW-level-cap, nerdcore. It’s apparent from her tweets about her favorite sci-fi novels and Dungeons & Dragons characters that Felicia doesn’t just sell nerd culture, she lives it. Proudly. And if there’s anything the legions of internet nerds can rally behind, it’s one of their own.
If nothing else, Day has shown what’s possible when creativity meets new media. And with all of this web buzz, two things are clear: Felicia Day loves the internet…and the internet loves her right back.