Superbowl MANia
WORDS BY JessCe
This year marks a turning point in my life. This year I will sit down with my father and my brother and I will watch the Superbowl. We will eat wings and drink beer and all will be well with the world. I will watch as my chosen city (who dat?!) crushes the Colts. I will see many commercials but I will not be seeing one for ManCrunch.com.
CBS denied the gay dating site a Superbowl slot saying that they believed the commercial would anger viewers. CBS was under the impression that the site was trying to generate a buzz around its name by creating an ad for the Superbowl that they knew would get rejected. A rep from the site has claimed that it took CBS two weeks to get back to them about the fate of their commercial. The channel also reportedly feared that ManCrunch.com, which is owned by Avid Life Media, would be unable to handle the fee for airing the commercial during peak Superbowl hours.
The main issue here seems to be a commercial that could potentially make viewers uncomfortable. The most infamous dating site, eHarmony, can put out commercials with a business-woman saying that she doesn’t have time to go out and date because she is too successful. I’m sure plenty of women might find that suggestion offensive. ManCrunch approaches finding love in a no pretense sort of way. In the age of the “Bromance,” their slogan, “Putting the man back in romance,” is the perfect thing to get men thinking about all of those ass slaps post game.
Imagine, male bonding over the biggest games of the year and after a few beers a commercial comes on for a same sex dating site. Two women in jerseys touch hands over a bowl of chips. Suddenly they pounce on each other, kissing passionately. That would have been picked up before you could say “touchdown.”
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A double standard for sure. In a world focused on making money, can’t really anger your bread and butter male 25-45 demographic though… the rest of the super bowl activities already chaffe us.Kdouble
added these pithy words on
Feb 08 10 at
9:45 am
This year’s Super Bowl commercial theme seem to be about the emasculated male. This ad would not have fit in the Super Bowl’s “misogynistic” agenda.casanovaruffin
added these pithy words on
Feb 08 10 at
10:39 am
Great ad. I think the double standard needs to go the way of the Dodo.BrandenN
added these pithy words on
Feb 21 10 at
5:05 pm
Hopefully we’ll see more acceptance in our lifetime, or we can at least pave the way.Codekitsune
added these pithy words on
Feb 22 10 at
6:43 am
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