• OK Go Does It Again

    What do you get when you mix a gaggle engineers, a warehouse in LA and OK Go? A three minute fifty three second Rube Goldberg from hell that is the band’s new video for their single “This Too Shall Pass” off their new album Of the Blue Color of Sky. As one can clearly see the new video smashes the bands former claim to fame treadmill video. No really, they actually smash it with a sledgehammer. The band hired Los Angeles based arts and technology collective Syn Labs to construct a machine that they could “dance with” for the new video, and boy does it dance. The giant mouse trap like contraption was constructed in a month and a half by upwards of sixty people working round the clock. The video, done in one continuous shot on a Steadicam, has some pretty spectacular moments, and even plays on a few themes that the discerning viewer might notice. My favorites include the Lego car that goes zooming across a mini road scene and into a road block, only to show up later as a full sized vehicle that down a ramp setting a giant arm in motion.

    The machine’s stages seem to get larger and larger as the song progresses, going from marbles to soccer balls to globes to ginormous over sized playground balls. The whole thing gives us a nice “Honey I Shrunk the Kids” feeling. Of course getting a machine of this size and scope to perform on point for the full length of the song was a feat in and of itself. No Disney magic here people. When the band hired Syn Labs, it was with the stipulation that everything had to be rigged in the simplest way possible. That meant no motors, robotics or engineering magic. It took thirty people nearly an hour to set up the machine for each take, and like anything that requires that much trial and error, they certainly didn’t get it on the first shot. One thing is for certain, there may not be any magic behind the video’s construction but all that creativity and elbow grease gives one hell of an epic pay off.

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    Comments ( 6 )

    OMG thank you, I had been trying to think of the name of that word for so long… “Rube Goldberg” contraption

    IsabelNo Gravatar added these pithy words on Mar 05 10 at 9:36 am
    Some fun giveaways that it took more than one take. They already have paint on them, there’s another broken piano on the side, the soccer ball had painty hands on it, and there’s a plethora of broken TVs from past takes on the side. But good job noticing the lego car turning into a big car, I didn’t catch that.

    casanovaruffinNo Gravatar added these pithy words on Mar 05 10 at 9:52 am
    I like their music, it’s a fun distraction, but I really respect the amount of effort and dedication to making something really special

    JcbowdonNo Gravatar added these pithy words on Mar 05 10 at 1:22 pm
    Word, they deserve their “virality.”

    casanovaruffinNo Gravatar added these pithy words on Mar 05 10 at 1:30 pm
    I have color co-ordinated a S/S handbag to each of the respective teams. I want you to vote for the team that you want to see advance to the final round.

    Fake Chanel BagsNo Gravatar added these pithy words on Jun 16 15 at 8:07 pm
    So recruits receive a cash allowance to buy sneakers. Army and Air Force recruits may choose from 14 different variations of shoes between men and women at troop stores.

    Yeezy Boost 350 ??????No Gravatar added these pithy words on May 24 16 at 12:36 am

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