• Ice Cube’s Straight Outta LA

    IceCubeRaiders

    Rapper Ice Cube, a member of pioneering gangsta rap group N.W.A., is an actor, writer, producer and director of feature films and has helped launch the careers of many including Chris Tucker and Bernie Mac. Ice Cube’s latest directorial effort is a documentary entitled Straight Outta LA which recently premiered at the Tribeca Film Festival. The documentary was produced as part of ESPN’s “30 for 30″ series. The sports channel, celebrating its 30th anniversary, recruited high-profile directors to make 30 original films focusing on a sports event of the directors choice from the past three decades.

    Straight Outta LA examines the relationship between the Raiders and Los Angeles. The documentary also focuses on N.W.A. and the coupling of music and sports. From a business perspective, the group’s incorporation of the Raiders shield, as well as team colors black and gray, into their look was a precursor to the billion dollar industry of sports merchandise. The visibility of the fan gear turned the sports franchise into a brand. “Some people will ask, ‘How do the Raiders and N.W.A. go together and why should I care?’ You should care because before music and sports got together like this, merchandise and things like that were about a $300 million business. It’s now a $2 billion business” stated Ice Cube. “The craziness with sports wouldn’t be like it is today without music and the merchandise and all these things that used to only happen when the team played, now happen year round. Even when the teams aren’t playing because it’s more than a team thing, it’s a fashion thing, it’s a pop culture thing and that’s what music brought to sports.”

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    Comments ( 33 )

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    how to binary trade added these pithy words on Jan 25 17 at 3:44 am
    Just gonna put this out there: $300 million back in the early 80s is about the equivalent of $2 billion now. It’s called inflation. Oh yeah, and on top of that, football is the most watched thing on TV in the US — you figure it has some fans that buy some gear. Just sayin’.

    MattNo Gravatar added these pithy words on Jan 11 11 at 2:45 pm
    It is so interesting!!! I’ve read something of the kind, but this article made me understand much more!

    WatchesNo Gravatar added these pithy words on Feb 14 11 at 1:39 pm
    Stop sellin your boot leg shit hoyen zhu and commercial bricks both of your pruducts is hella WACK!!!

    sportsNo Gravatar added these pithy words on Mar 06 11 at 10:12 pm
    Sports and raiders jersies all started with the old Bo Jackson 34. The Raiders were popular back then had some phenomenal players. If nwa were to start around the time of the 2011 Raiders they wouldn’t have as much crossover success

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    golf driverNo Gravatar added these pithy words on Sep 05 14 at 3:29 am
    Is he even a rapper anymore. When I think of him, I think of children’s movies. I like where hes career has gone, to be honest.

    JohnNo Gravatar added these pithy words on Sep 09 14 at 6:41 am
    I’m biggest fan of rapper Ice Cube. Highly informative post! You have developed a positive face of ICE CUBE.

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    jam tangan lasebo originalNo Gravatar added these pithy words on Mar 11 15 at 5:14 pm
    Oh, i waited so much a documentary like this one. Ice Cube is a good rapper, and not a very bad actor “It’s fridaaay!”. Can’t wait to see it.

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