• Levi’s Curve ID Blogging Event

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    Last Tuesday, I attended the Levi’s Curve ID blogging event at Levi’s San Francisco. The Levi’s Curve ID jean is Levi’s answer to the modern woman’s problem of fitting into their jeans. I, being one of three guys at the event, was completely oblivious that women had this problem. You Nguyen, SVP of Women’s Merchandising & Design, presented an eye-opening demonstration of the Curve ID jeans. In short, most jeans makers don’t take into account that women with similar waist sizes might have different hip sizes. A woman with a 27 waist might have petite hips, while another woman with the same waist size can have larger hips. There’s usually only one jean size for these different sized women. You pointed out that women, for the most part, try to painfully fit into the jeans instead of picking jeans that fit them perfectly.


    The Real Gucci Mane

    Gucci Mane

    I sympathize with this dude for the many job rejections he will receive in his lifetime.

    She’s smarter than she looks


    This right here is something classic.

    The Amazing Race Promo Trailer is full of win.

    Adapt’s New Fall 2010 Lookbook

    Adapt has been gaining a strong following in San Francisco. If there’s one thing they know, it’s pride in your city. But this shirt is undoubtedly my favorite of their collection. It’s so simple, nostalgic, and it plays with your mind.


    Yes, it’s Mickey Mouse.

    For more of their lookbook, check out Adapt.

    Cee-Lo’s F*ck You Gets an Official Music Video

    I liked his typography one. We don’t spend enough time appreciating fonts.

    Fast backward in time

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