Levi’s Curve ID Blogging Event
Last Tuesday, I attended the Levi’s Curve ID blogging event at Levi’s San Francisco. The Levi’s Curve ID jean is Levi’s answer to the modern woman’s problem of fitting into their jeans. I, being one of three guys at the event, was completely oblivious that women had this problem. You Nguyen, SVP of Women’s Merchandising & Design, presented an eye-opening demonstration of the Curve ID jeans. In short, most jeans makers don’t take into account that women with similar waist sizes might have different hip sizes. A woman with a 27 waist might have petite hips, while another woman with the same waist size can have larger hips. There’s usually only one jean size for these different sized women. You pointed out that women, for the most part, try to painfully fit into the jeans instead of picking jeans that fit them perfectly.
Undrcrwn Spring Lookbook Vol. 2
Lookin’ good there, chap.
ABC Bans Plus-Sized Lingerie Commercial
It looks like we’ve been getting our fair share of body image controversy. Plus-size women’s designer Lane Bryant is claiming that ABC is refusing to play their lingerie commercial for plus sized women. You can’t photoshop those loblollies. But Lane Bryant has a point. If you’re going to let women wear triangle bikini tops that barely cover their areolas in their commercials, then you should let plus sized women have theirs too. As the saying goes, “Big women need lovin’ too.” And that’s the last time I’m going to quote an avid Tyler Perry audience member.
Adapt Women’s SS10 Lookbook
Now available at Adapt
True “420″ Pack
Happy 420 Ya’ll!!!
To celebrate the most important day of the year for San Francisco’s Haight Ashbury District, True presents this years edition of the 420 pack. The highlights of this years offerings are a new & improved “spice” grinder and a blunt splitter. A selection holiday specific tees complete the pack.
All of these items available now only at True SF, True East & online at trueclothing.net.
Adapt dropped off their Spring Summer 2010 lookbook to us. I’ve got to say, it’s one of their best seasons yet.
Check it out at Adapt, dropping Friday.
Boy. Named Sue
WORDS BY J. CLAIBORNE BOWDON
Band of Outsiders, one of those brands that’s so on point and now that it’s ubiquitous in the style clique, but completely unknown in the mainstream, has managed to deploy no less than three seasons (that I can confirm) of a women’s wear line that goes by the name of Boy., and yeah it’s a tricky punctuation proposition, but it’s worth the risk. The way they’ve gone about designing the line makes it seem like such a logical extension of themselves that it almost betrays its brash achievement. The feet of Boy. may be wearing high heels, but those feet are firmly rooted in Classic American sports clothing and menswear.
Women have been making menswear their own since before Marlene Dietrich put everyone else that ever donned a top hat and tails to shame, so why not have a menswear line make the menswear for them? A few tweaks in the tailoring and a shift of proportion in the length and the job’s done. Boy. almost looks as effortless as that. In fact, Boy. looks like your girlfriend raided your closet and took some of your best stuff to a very gifted tailor, and there’s very little in the world more endearing and alluring than the sight, or recognition (some girls can be downright occult in their appropriation,) of your clothes on an attractive woman.
Fast backward in time