McRacism: I’m Lovin’ It.
Not really.
I’m not the crazy activist type who gets all riled up when I see an offensive ad. In fact, I welcome some insensitivity if the laugh is big enough. But I had to do a double-take with this one. McDonald’s actually WENT THERE with its 365 Black Campaign. The premise of it is to celebrate Black pride and culture and dedicate 365 days to it, rather than just your standard Black History Month. It is more blatant than KFC’s 360 Pride campaign, which is basically the same premise but 100 times more subtle.
In theory, this campaign is a good thing and could potentially help further a community that has been historically disenfranchised. In practice, its genuineness just falls apart for a number of reasons.
Fast backward in time
