Nike X True “Trumara 96 pack”

To celebrate the 13th anniversary of San Francisco streetwear mainstay True, Nike is re-issuing the lazer camo edition Humara designed by the True squad as part of the clerks park released back in 2006. This time around the Trumara comes packaged with a matching new era & tee all for the retail price of $96 in honor of the year True opened for business, 1996.

The Trumara 96 pack drops this Saturday August 1st exclusively at True in San Francisco & True East in Walnut Creek.

Cole Haan Sporting Collection

Air Caprice Strap

Cole Haan has just launched its collaborative effort with Nike.  Targeted at those who live a dynamic lifestyle, the products are Nike technology on the inside and Cole Haan on the outside.  I wish I could make a mullet joke that was appropriate, but there aren’t any available right now.  On the other hand, there are great pieces that combine style and function.  The collection is currently in an ad campaign with Maria Sharapova.  I can’t think of anyone at the moment who has a more active lifestyle.

In addition, all the products are made up of bionic yarn, containing 30%-60% fibers made from recycled plastic bottles.  You get to buy a nice bag and improve our nation’s energy policy!  Well how about that?

Available at Cole Haan

Dylan Tennis Bag

Click for more pictures of the collection…

 

THE QUEUE

Sneaky, sneaky.

The disappointing thing about graduating / upgrading to a more mature closet is that there is rarely room for more than two or three pairs of sneakers. One for the gym, maybe another pair designated for running, some Chucks or Vans that survived your college years. The sophisticated male’s footwear lineup is a sordid affair, dominated by murky leathers and hard soles, with inoffensive versatility usually taking priority over rainbow-vomit colors and styles.

Let’s face it, unless you’re some kind of professional athlete or are lucky enough to work in a setting where Casual Day is EVERY day, you wouldn’t even get much chance to wear your sneakers even if you did have the extra money and space to indulge in a few extra pairs.

But alas, you are not cut from the same cloth as the rest of the sartorial sheep you know. You hide a skateboard in your cubicle or roll up your pant leg to avoid shreddage from your bike’s new Shimano gearset. You love Polo blazers and Nike Blazers. You’re young and you’re still having fun – but you know the difference between youthful and childish.

These sneakers are for you, my friend. Just a small sampling of some amazing footwear that have caught my eye over the past few weeks.

 

Nike loves $nowboarding

Omni-sport megacorporation and marketing juggernaut Nike have officially decided to try and make a shitload more money by expanding their foray into the “action sports” market by launching Nike Snowboarding.

Photobucket

Nike’s initial snow boot offering, the Zoom Force 1, draw a lot of obvious design influences from the Air Force 1. However you may feel about Nike, they do have a lot of great design heritage to pilfer from.

EDIT: Nike Snowboarding is now 100% offish, and online. Peep it at Nike Snowboarding.

More pictures after the jump.  

Nadal Wins Wimbledon

Rafael Nadal beats Roger Federer in five sets.

Image and video hosting by TinyPic

[Image by Nike]

This is big for Nike! And big for headband wearers.





Fast backward in time

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